A new gun rights group is launching a six-figure ad buy in Michigan, Pennsylvania and Wisconsin, focusing on the millions of Americans who became gun owners during and after the COVID pandemic.

The NRA — the longtime premier gun-rights group in the U.S. — cut its political spending from $54 million in 2016 to $29 million in 2020, according to OpenSecrets data. It has reserved $1.3 million in ad spending in 2024, according to AdImpact.

The Secure Our Freedom Alliance, a 501(c)4 organization, isn't looking to compete with existing firearm groups, but wants to fill what it sees as an urgent need to address gun owners this election cycle.

The goal is to convince new gun owners, especially women and minorities, that their rights are under attack by the Biden administration and progressive politicians.

The ads by the new group are directed at younger voters, as well as women and minority gun owners, with an emphasis on self-defense.

Posted by John3262005

1 Comment

  1. >The Secure Our Freedom Alliance, a 501(c)4 organization, isn’t looking to compete with existing firearm groups, but wants to fill what it sees as an urgent need to address gun owners this election cycle.

    Well that’s nice, let’s see what they have in mi–

    >The goal is to convince new gun owners, especially women and minorities, that their rights are under attack by the Biden administration and progressive politicians.

    Oh. Ok so just an NRA reskin for POCs and women while missing the whole reason why these groups are so relatively anti-gun. Honestly that leftist drone meme would actually fit really well here.

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